Kim Williams Weddings

BACKGROUND

Kim Williams Weddings is a Brighton based wedding photographer proudly working with couples who love to celebrate their day their way. During her years of working professionally Kim has seen it all when it comes to weddings.

Now in a new phase of both life and work, Kim is on a not-so-secret mission of tackling the patriarchy, white supremacy and outdated traditions of the wedding industry from the inside out. Kim loves to work with Feminists, LGBTQ+ communities, non-traditionalists, rebels, self-confessed nerds and lovers of all things bold and colourful.

Solution

Writing Kim’s strategy was a natural process, as her deep experience in the wedding industry and strong sense of identity as both a creative and an individual made the direction clear. Her unwavering commitment to improving the industry through advocacy for feminism and equality was the cornerstone of her brand and design.

With wedding photography being such a saturated market, standing out requires a strong competitor analysis and clearly defined brand values. It was essential to infuse Kim's design with personal touches that reflect who she is, while also allowing her advocacy tone of voice to shine through. I devoted significant time to researching Kim’s audience, identifying potential hesitation points so that her strategy and design could address them directly. Central to Kim’s approach is the message that her services are for everyone. By emphasising inclusivity and representation, Kim’s brand demonstrates her genuine care for her clients and her commitment to ensuring they have the wedding day of their dreams. Whilst standing out significantly to her direct competitors.

I strongly recommend taking some time to read through Kim’s blog posts on Feminisim and equality within the wedding industry here.

Image treatment design showing a wedding photo of a female couple sitting on outside steps with their black labrador dog. One bride is wearing an orange jumpsuit and the other bride is wearing a white wedding dress.

“Working with Vicky has been an absolute dream. Her communication, vision & ultimately her designs have helped propel our business to the next level. We worked with Vicky earlier in the year to help with our branding - she captured our values our ethos perfectly. We then asked Vicky to help us put the branding into practice through a new website, which again went beyond our expectations. We are 100% going to be working with Vicky again for our design needs, and implore anyone to do the same!”