SERVICES
When purposeful strategy meets thoughtful design it’s game over for your competitors
HAVING A PURPOSEFUL STRATEGY FOR YOUR BRAND IS USED TO GIVE YOUR BUSINESS DIRECTION IN ALL OF THE AREAS THAT REALLY MATTER TO YOUR AUDIENCE.
My offering combines both strategy and design to ensure your brand not only looks beautiful, but has something special to say too. Let’s see what’s included 👇🏻
Brand
Foundations
Values
Tone of voice
Mission Statement
Competitor Analysis
Audience Research
Brand
Design
Colours
Fonts
Logos
Illustration
Imagery
Why invest in Brand Strategy?
DESIGN IS ONLY SUCCESSFUL WHEN IT’S SOLVING A PROBLEM. LET’S DIG DEEPER INTO WHAT YOUR AUDIENCE NEEDS.
Successful brands are all great at one thing, which is creating a method to the parts of their brand that their audience doesn’t see. It’s hard for us to understand why we love the brands we do when we really think about it. It may be because of how they make us feel, or how they understand our needs and problems as consumers. Or it may be more simple in just loving their product or service. One thing is for certain, they have taken the time to deliver a message that is clear, confident and stands for something that their audience is looking for. This creates a connection and delivers that all important long lasting relationship that all small businesses need.
WHEN WE LOOK AT THE PARTS OF YOUR BRAND THAT AREN’T SEEN BY YOUR AUDIENCE, IT BECOMES A REAL LIGHT BULB MOMENT.
Seeing brands in this way helps us to identify just how significant strategy is in making up the whole circle. It also helps to release the pressure behind the logo once its understood the logo doesn’t and can’t carry the weight of the whole brand by itself; it’s a team effort from every element to represent the brand through their own individual purposes. Every part of the strategy has it’s own job to do, and once every part is executed in thoughtfulness to the other elements around it, can a brand be truly successful.
You don’t have to be a big multinational business to execute thoughtful design & strategy. Small businesses have the same tools to represent themselves in the same thoughtful and strategic way. And I love nothing more than having the opportunity to give you these tools, so your small business can become a brand, and illustrate all the wonderful things it stands for in the most impactful way.
BRINGING YOUR STRATEGY TO LIFE IS MADE POSSIBLE WITH INTENTIONAL AND WELL EXECUTED DESIGN
Fist impressions count, so let’s make sure your brand is looking it’s best
Logo & Identity
Everything from that all important logo through to your on brand icons, colour palette and fonts, your identity will reflect your brand strategy with a consistent and beautiful design.
Illustration
Illustration is a great tool for reflecting your brand personality and brings a memorable and recognisable style to your brand. Let’s use illustration to really make your brand voice heard.
Animation
In a world of fast moving content and algorithm changes having branded animations opens up space to make a deeper impact with your audience. Perfect for your website and social media content.
No brand design is complete without beautifully designed stationery. Whether you need a humble business card or multi page marketing communications, print design will always be an effective tool for your small business brand.
WHAT CLIENTS HAVE TO SAY…
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- Sally, Luna And The Lane
“Working with Vicky was not only so beneficial for my business, but a total joy. I needed a re-brand and knew that Vicky would be the best person for the job. Her ideas and suggestions were spot on and I felt that she immediately understood what I wanted. Vicky designed everything from the logo to the thank you cards and they couldn't have looked better! She was completely organised, worked to time and worked above and beyond to get things just right. If you are looking for a bespoke service, Vicky is your girl. I love my new brand, thank you, Vicky!”
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![Client Testimonial Wild Moon Wedding Stationery]()
- Emily Reynolds, Wild Moon
“Vicky was amazing to work with! Not only is she just a really lovely, approachable person, she really knows her stuff too. When I decided to go the whole hog and change my entire brand name she was so helpful throughout the whole process, making suggestions and bouncing around ideas with me. She was so thorough with everything she did, proving detail and explanation behind every decision and idea. She was really patient and listened to everything I had to say and took my ideas and thoughts into consideration, making it a real partnership and allowing me to make my mark on my own business too.”
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![Client Testimonial Lauren Beth Wedding Photography Rebrand]()
- Lauren, Lauren Beth Photography
I cannot thank Vicky enough for everything she has designed for my business. From my initial enquiry, through to the final product, Vicky was so lovely, patient and an absolute pleasure to work with. I found the whole process of my rebrand refreshing, exciting and overall came away with so much more than I expected. Nothing was too much trouble, Vicky went above and beyond to provide me with everything I needed to launch my rebrand across all platforms and packaging items. If anything, I really wish I had found Vicky sooner!! I am so so pleased with my rebrand. Thank you Vicky!!
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![Client Testimonial Molecule Brighton Shop Rebrand]()
- Lynda Saul, Molecule
Vicky was amazing when we needed a rebrand for our small business retail shop in Brighton. From our initial meeting til handover of the final designs, she was super patient, friendly, understanding and generally really great! We couldn’t have asked for more.
All the design options she presented us with were fab and nothing was too much trouble. I was so happy we worked with Vicky and if you are looking for great graphic designer then I cannot recommend Vicky more.
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![Client Testimonial Banner Paper Adventure]()
- Emily Moore, Paper Adventure
From start to finish, Vicky was incredible to work with, and I would highly recommend her to anybody looking for an exciting, creative new brand design. You just need to look at Vicky's portfolio to see how talented she is. Each brand design is beautifully and lovingly created and has real stand out. Mine was no exception! The whole process was super fun and I was always so excited to see what Vicky had come up with. I've come away with a brand design that makes me feel excited, more professional and super proud. Thank you for everything Vicky! <3
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![Client Testimonial Banner with Logo Your Best Friend's House]()
- Sally Keegnan, Your Best Friend's House
“Vicky is a design genius! I came to her with a rather basic logo, looking for her artistic talents to take my business to the next level. I can safely say Vicky 100% delivered!!! Her idea of “thoughtful brand design” aligned perfectly with what my business is about, so it seemed like a perfect match from the get go. To this day, we’re still receiving so many compliments on our branding and I have Vicky to thank for them all! Vicky was absolutely incredible from start to finish, not only professional, but I also feel as though I made a good friend from the process too”
“Your vision for where or who you want to be is the greatest asset you have.”
-Paul Arden