Luna and The Lane
BACKGROUND
Luna and The Lane are a wedding & event planning, styling, coordination, and prop hire service based in Sussex. Sally who is the owner and founder of Luna and The Lane creates incredibly stylish and contemporary designs for her clients all with her passion and years of expertise at the forefront.
This redesign was bringing a whole new lease of life to the business as not only were we working with a complete name change (formally Events By Design), but this design also had to be transcended into a physical space for Sally’s very own bricks and mortar studio for the business.
Deliverables
Logo Variations
Submarks
Colour Palette
Texture & Pattern
Font Styling & Structures
Branded Stationery
Social Media Designs
Brand Guidelines Document
Creating and writing an extensive brief allowed for the design to be shaped by what makes Sally’s vision and skills so uniquely her. With an abundance of styling and events brands within the same sphere, it was important to get across personality for the business to attract the right couples from the outset.
Strong bold colours with a touch of vintage illustration formed the basis of this rebrand and allowed for a playful and recognisable style.
It was a dream to create the supporting materials such as the art prints to be used as thank you notes, and even creating a wedding stationery suite to reflect the new brand design in celebration of the launch. We also created a mini brand for the side business Meet at 80, which is a creative hangout space for meetings and workshops.
“Working with Vicky was not only so beneficial for my business, but a total joy. I needed a re-brand and knew that Vicky would be the best person for the job. Her ideas and suggestions were spot on and I felt that she immediately understood what I wanted.
Vicky designed everything from the logo to the thank you cards and they couldn't have looked better! She was completely organised, worked to time and worked above and beyond to get things just right. If you are looking for a bespoke service, Vicky is your girl. I love my new brand, thank you, Vicky!”
