Flutter, Darlings!
BACKGROUND
Flutter, Darlings! offer the wedding scene something that has been missing for a very long time. BIG, COLOURFUL CONFETTI. That all important moment of showering your loved ones with confetti is a special part of a wedding day, and with it being the very first time you get to congratulate the happy couple, it needs to convey the right meaning.
Robin got in touch with his idea of creating a new confetti brand after his years of filming creative weddings all over the world with Loved Up Films (check out their brand project here!) and knew that all important moment needed an injection of bigger and bolder confetti to really capture the energy of that special moment, so Flutter, Darlings! was born.
Up until now confetti brands have felt very soft and whimsical, almost feeling apologetic in nature. With Flutter, Darlings! offering up BIG confetti shapes, the brief for this brand had a very simple message, make it bold, make it colourful. Is there any better brief than that?! Probably not.
Solution
I was drawn to the colours and shapes that are created when confetti is thrown up into the air. When capturing that moment through photography & video, you almost never see a perfect circle, just a big smattering kaleidoscope of colour.
With confetti being made of a translucent material I loved seeing the new shapes and colours that were created when they are thrown together. This idea formed the basis of the logo concept with the overlapping structure of the letters forming new colours and shapes. This celebrates colour in all of it's many forms, and shows the vibrant energy of the confetti products themselves.
Stationery and social media designs were created to bring the brand design together under one visual voice, and the brand has since developed and evolved into confetti cannons which was a great way to extend the brand design into more physical packaging. If you are getting married soon, you need Flutter, Darlings! to help you capture that emotional, energetically filled moment, and you can find their products here.
Featured wedding photography by the super lovely Lisa Jane Photography
“Wow it’s amazing! Thank you so much for your work on the brand it fits the style and strategy for the business so well. We can’t wait to see people interacting with the designs and expanding Flutter, Darlings! into new markets, this design will carry us forward into this new and exciting chapter! Thank you so much!”
